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EPIC World Championship 2027 · Kallang Tennis Hub, Singapore
Expression of Interest

The EPIC Tech Zone

Confidentially shared · for the named recipient only
Strictly private and confidential · closes 1 October 2026
Before you scroll

A short note on why this reached you.

Luke Koh, Co-Founder and Managing Director of the EPIC World Championship
Luke Koh, Co-Founder & Managing Director

You are reading this because we asked for you by name.

At the 2027 World Championship in Singapore we are building the EPIC Tech Zone — a working floor where the best technology in pickleball runs live, for four days, in front of a thousand players from thirty countries. There is no open call. My team drew up a shortlist of the companies leading this industry, and yours is on it.

The opportunity in Asia is enormous, and we watch too many great products stop at the water's edge. We built the Zone to change that — and if this region is anywhere in your plans, we would be proud to be the way your business grows into it.

The pages below make the full case. I hope you will mark the stations that fit, and let us take it from there.

Luke Koh
Co-Founder & Managing Director · EPIC World Championship
EPIC World Championship 2027 · Kallang Tennis Hub, Singapore

Asia is the fastest-growing pickleball region on earth. This is how you get in.

Four days at the Kallang Tennis Hub, with your technology in the hands of the players you are trying to reach.

See the full 2026 report ↗
How this page works
Five shots, then the ball is in our court.
Tap any point to jump straight there.
1 THE STATIONS Ten positions. Mark yours. 2 WHY ASIA The region your plan is missing. 3 WHAT YOU GET Four days of real players. 4 THE TERMS From US$10,000. Closes 1 Oct. 5 SEND YOUR EOI Five minutes. Free. No obligation. 1 THE STATIONS Ten positions. Mark yours. 2 WHY ASIA The region your plan is missing. 3 WHAT YOU GET Four days of real players. 4 THE TERMS From US$10,000. Closes 1 Oct. 5 SEND YOUR EOI Five minutes. Free. No obligation.
Free to submitNo fee to express interest.
No obligationMarking a station commits you to nothing.
Two selectedPer station, from all interest received.
1 October 2026The date expressions of interest close.
Singapore Tourism Board Passion Made Possible
The EPIC World Championship is supported by the Singapore Tourism Board under a three-year institutional partnership — the highest level of government event endorsement available in Singapore, and a commitment that runs through 2028.
Athletes arriving at the EPIC World Championship 2026 at Kallang
Kallang, April 2026
Competition on court at EPIC 2026
Over a thousand athletes, thirty countries
Spectators courtside at EPIC 2026
Four days, twenty-two courts
If this is the first you are hearing of EPIC

Four things worth knowing before you read on.

EPIC 2026 drew partners across automotive, insurance, beverage, equipment, brokerage and telecoms — most entering pickleball for the first time, choosing EPIC as the way in. The Tech Zone is the 2027 category. It does not exist yet.

Marks are reproduced from the EPIC brand asset library.

And this is what they looked like on the floor.

JOOLA activation court at EPIC 2026
JOOLAA playable court inside the concourse, staffed all four days.
Coca-Cola activation at EPIC 2026
Coca-ColaSampling and a target game, sited on the main walkway.
Singtel GOMO activation at EPIC 2026
SingtelA game with a prize, and a queue for most of the day.
Leapmotor vehicle on display at EPIC 2026
LeapmotorA vehicle on the court itself — first pickleball activation in the region.
The proposition

A working laboratory in the middle of a world championship.

Four dedicated courts — a full tennis-court takeover at Kallang — plus a perimeter strip, running 08:00 to 22:00 across four days of competition. Players rotate through between matches; spectators walk in off the concourse. Nothing is a mock-up: every system runs live, in tropical heat, in front of a global field.

The difference

A carnival hands out a keychain.

Every station in the EPIC Tech Zone ends the same way — by writing something into the player's DUPR account. A rating. A stat line. A highlight.

DUPR is the global rating standard and underpins EPIC's entire division structure. It makes the Zone one connected system rather than a dozen booths — and it means your product is remembered not as a queue, but as the thing that changed a number a player carries all season.

Where you would sit

Open to everyone. Two selected for each station.

Mark as many as you like — marking commits you to nothing, there is no limit, and no advantage to being early. Two are chosen for each. Stations follow the player's route through the Zone.

1

Tick every station you would want to be considered for. Each one joins your expression of interest and travels with the form at the bottom of the page — nothing to write out.

Why here, why now

The sport's centre of gravity is moving east.

Pickleball was built in the United States. Its next hundred million players will not be American. Research published by UPA Asia with YouGov measured the shift across twelve Asian territories, and the numbers are not incremental.

A player reaching for a shot at EPIC 2026
60%
year-on-year growth across twelve Asian territories
282M
people playing at least once a month in Asia
812M
who have played the sport at least once
70%
awareness in Singapore — second highest in the region

Source: UPA Asia / YouGov research across twelve Asian territories. Market analysts separately identify Asia-Pacific as the fastest-growing region in pickleball equipment. India alone is estimated at over 178 million frequent players; China over 60 million.

The problem this solves

You have a product that works. You do not have a way in.

Almost every company we have approached is American: strong at home, no operating presence in Asia, and a board that has asked about the region in the last twelve months. Nobody knows where to start — because the usual routes all ask you to spend first and find out later.

A trade show booth

Stand · freight · travel · staff

Conversations with buyers who have never picked up a paddle.

✕  Nobody uses the product

Hunting for a distributor

12–18 months of somebody’s time

Every meeting stalls on the same question — who else in Asia already uses this?

✕  You cannot answer it yet

Opening a regional office

A permanent line on the P&L

Fixed cost carried for a year or more before a single unit ships.

✕  Hardest to reverse

A market-entry consultancy

A monthly, open-ended retainer

A report. Useful — and still not one person in the region has held your product.

✕  Paper, not players
The way in

EPIC Select Partner

From US$10,000 + your product, your freight and your own people on the station
Four days with 1,000+ players from thirty countries using your product
A regional reference customer with a government-backed championship attached
Introductions to eighty-six clubs across twenty-three territories

Costs above are indicative and vary widely by company and market. The point is not the exact figure — it is that every alternative asks you to commit before you learn anything.

This is the cheapest serious way to find out whether Asia wants what you have built — and the only one where you find out by watching people use it.

What you take home

Four days of the thing a demo can never give you.

A trade show tells you what buyers think. The Tech Zone tells you what players do. Every station is staffed, supervised and instrumented, and you are standing at yours — not watching a video of it afterwards.

10,000+
station visits across the four days
6,000+
results written back to player DUPR accounts
2,400+
credentialed, consented attendees

Modelled capacity for the full 08:00–22:00 operating window across all four days, at planning assumptions. Attended visits, not bookings.

Players celebrating a point at EPIC 2026

Real hands, not demo hands

Over a thousand amateur athletes, from complete beginners to advanced, using your product without a salesperson explaining it first. You will learn more in one morning at Kallang than in a quarter of user interviews.

Hardware tested in the tropics

Late April in Singapore is roughly thirty-two degrees and humid. Batteries, adhesives, optics, touchscreens and cooling all behave differently here. No American or European event can give you this data, and every Asian customer will eventually ask for it.

A regional reference customer

The question that stalls every Asian distributor conversation is "who else out here uses this?". After April you have an answer with a government-backed championship attached to it.

Footage of strangers using it

Not staged, not paid, not your own team. Four days of usable content shot with real players, yours to run for the rest of the year. The 2026 automotive partners did exactly this.

Localisation you cannot guess

Players arrive from more than thirty countries. You will find out which parts of your interface, your onboarding and your assumptions do not survive contact with a non-American user.

A read on price

Regional buying power, expectations and comparison points are not American ones. Four days of direct conversation is a faster pricing study than any survey you could commission.

The part most people miss

And then the door stays open.

The championship is four days; the network runs all year. Partner clubs and qualifying tournaments feed players toward Kallang from twenty-three territories, and a Select Partner is introduced to that network as the technology EPIC chose. For a company with no regional footprint, that is worth more than the booth.

Partner retail wall at EPIC 2026
86
partner clubs in the qualifier network
23
countries and territories
5+
continents, from China and Malaysia to Türkiye, the UAE and Canada
2028
how far the Singapore Tourism Board partnership runs

If your product needs venues, distribution or a first regional reference customer more than it needs a booth, say so on the form. That is a different and often better conversation.

What a Select Partner gets

Not a banner. A position.

The commitment

What it costs, and why the date is the date.

You supply
The technology, and the people to run it

Equipment, software, hardware or service for the full four days, delivered to Kallang and operated on the floor, with at least one of your own people on the station. Freight, install and insurance are yours.

You commit
From US$10,000

The minimum cash commitment for a Select Partner position, payable on selection — not on application. It funds the build, the power and network, the credential system and the promotion that puts players in front of you.

The two go together. A Select Partner position is the cash and the product and the staffing — we do not take product in place of the fee. The technology makes the station work; the fee makes the Zone exist. If this is not the year you can commit at that level, say so on the form and we will keep you on the list for the next edition.

US$10,000 is a floor, not a price. Positions above Select Partner — larger footprints, presenting rights and full category exclusivity — exist for a small number of stations and are set in conversation. Say so on the form and we will open that one instead.

All EPIC contracting and banking is in Singapore dollars. US dollar figures on this page are indicative and convert at the prevailing rate on the date of agreement.

The dates

Why 1 October is the date: it is the last date that still leaves time for sea freight from China or the United States, customs clearance, and a power and network plan for the venue.

Expression of interest

Free to submit. Five more minutes.

We have your name and where to reach you. What is left is what you would bring and where you would sit. No fee, no obligation — we read everything, reply to everyone, and start shortlist conversations in October.

Nothing marked yet — scroll up and tap any station, or just tell us below what you would bring.
Sending as
—
If you need to know our power, network or court specification before you can answer, say so and we will send it.
US$10,000 is the minimum cash commitment, in addition to your product and the people to run the station. Choosing here commits you to nothing — the fee is payable only on selection, and only once you have agreed to proceed.
Goes straight to the partnerships team. No email client, nothing to attach.
Rather talk to a person first?
Luke Koh · Co-Founder & Managing Director
WhatsApp +65 8468 0348
Before you ask

The questions we expect.

We are a US company with no presence in Asia. Is that a problem?
It is the reason you are on our list. Most companies we approached have no presence in the region — that is exactly what the Tech Zone is designed to solve, at a fraction of what the alternatives cost.
Do we need a distributor or an entity in Singapore first?
No. You can ship direct and operate as a visiting partner for the four days. If you want introductions to distributors, clubs or regional operators while you are here, tell us on the form — that is part of what we do for Select Partners, and it is easier to arrange when people have just watched your product work.
Is there any cost to expressing interest?
None. The form is free, carries no obligation, and you can withdraw at any point before an agreement is signed. The Select Partner fee applies only if you are selected and only once you have agreed to proceed.
Can we take part on product alone, without the fee?
No. A Select Partner position is the cash and the product and the staffing, and US$10,000 is the floor on the cash. The fee builds the floor, the power, the network and the credential system your station runs on — a Zone funded entirely in product does not get built. If the fee is the obstacle rather than the fit, tell us on the form and we will keep you on the list for the next edition.
Is the fee the same for every station?
US$10,000 is the minimum for any Select Partner position. Some stations carry more — a larger footprint, a naming position, or full category exclusivity — and those are set in conversation rather than published. There is no station below the floor.
What if we are not selected?
We reply to everyone. Where the product is right but the timing or station is not, we say so and keep you on the list for the following edition — several 2026 partners came through exactly that route.
What happens if a station attracts no suitable partner?
We cut the station. The Zone is built around what we can deliver properly, not around a floor plan we have to fill. That is also why we are asking before we build rather than after.
Could a station be withdrawn even if we have expressed interest in it?
Yes. A few stations sit inside wider EPIC sponsorship conversations running in parallel. If one closes above Select Partner, that station comes off this list and we tell you within five working days. It is the reason to tick more than one station.
Who owns the data captured at our station?
The player does, first. Everything runs under a single consent taken at check-in, compliant with Singapore's Personal Data Protection Act. Where a player agrees to share with a partner, you receive that data after the event. Where they do not, you do not. We do not sell lists.
Do we have to ship hardware to Singapore?
If your product is physical, yes — freight, customs and insurance are yours. We will send the venue specification, loading access and the build calendar as soon as you ask. Software-only partners have nothing to ship.
What does EPIC provide?
Dedicated power and a separate network for the Zone, the courts and the footprint, the credential and check-in system, the staffing to marshal queues, the promotion that puts players in front of you, and the DUPR integration that writes results back to player accounts.
Is category exclusivity available?
For a small number of stations, yes, at a level above Select Partner and negotiated directly. Tick the box on the form and we will open that conversation instead.
Can we express interest in more than one station?
Yes, and most companies should. Tick everything that fits — it costs nothing, it does not weaken any individual application, and it tells us where you are genuinely strongest rather than where you guessed we wanted you.
When will we hear back?
We acknowledge every submission within five working days. Shortlist conversations run through October, and Select Partners are confirmed and announced in November 2026.