The EPIC World Championship is supported by the Singapore Tourism Board under a three-year institutional partnership — the highest level of government event endorsement available in Singapore, and a commitment that runs through 2028.
The station list, what a partner gets, what it costs and the FAQ are all on the other side of this. We ask who you are so we know who we are replying to — nothing else, and there is no fee at any stage.
The EPIC World Championship is the pinnacle of amateur pickleball — over a thousand athletes from more than thirty countries, competing for the largest guaranteed amateur prize purse in Asia-Pacific. Most of the companies reading this are American, with a product that works and no route into this region. The EPIC Tech Zone is that route: four days with your technology in the hands of the players you are trying to reach.
Pickleball was built in the United States. Its next hundred million players will not be American. Research published by UPA Asia with YouGov measured the shift across twelve Asian territories, and the numbers are not incremental.
Source: UPA Asia / YouGov research across twelve Asian territories. Market analysts separately identify Asia-Pacific as the fastest-growing region in pickleball equipment. India alone is estimated at over 178 million frequent players; China over 60 million.
Almost every company we have approached is American, with a strong domestic business, and no operating presence anywhere in Asia. Somebody on the board has asked about the region in the last twelve months. The honest answer has been that nobody knows where to start — because the usual routes all ask you to spend first and find out later.
Costs above are indicative and vary widely by company and market. The point is not the exact figure — it is that every alternative asks you to commit before you learn anything.
This is the cheapest serious way to find out whether Asia wants what you have built — and the only one where you find out by watching people use it.
EPIC 2026 drew a partner coalition across automotive, insurance, beverage, equipment, brokerage and telecoms — most of them entering pickleball for the first time, and choosing EPIC as the way in. The Tech Zone is the 2027 category. It does not exist yet.
Marks are reproduced from the EPIC brand asset library. Vespa and Tiger Brokers are shown as names because no logo file has been supplied to the library yet.
Four dedicated pickleball courts — the complete takeover of one tennis court at Kallang — and a perimeter strip, running 08:00 to 22:00 across four days of competition. Players rotate through stations between matches. Spectators, family and the merely curious walk in off the concourse. Nothing is a mock-up: every system runs live, in tropical heat, in front of a global field.
Every station in the EPIC Tech Zone ends the same way — by writing something into the player's DUPR account. A rating. A stat line. A highlight.
DUPR is the global pickleball rating standard, and it underpins EPIC's entire division structure. That makes the Zone a single connected system rather than a dozen unrelated booths — and it means a partner's product is not remembered as a queue a player stood in, but as the thing that changed a number they carry for the rest of the season.
Mark as many as you like. Marking reserves nothing and commits you to nothing — there is no limit on how many companies register interest in a station, and no advantage to being early. Two are chosen for each. Stations are ordered by the player's route through the Zone.
Tick every activity you would want to be considered for. Each one you select is added to your expression of interest and sent to us with the form at the bottom of this page — you do not need to write them out. Selecting costs nothing and holds nothing.
A trade show tells you what buyers think. The Tech Zone tells you what players do. Every station is staffed, supervised and instrumented, and you are standing at yours — not watching a video of it afterwards.
Over a thousand amateur athletes, from complete beginners to advanced, using your product without a salesperson explaining it first. You will learn more in one morning at Kallang than in a quarter of user interviews.
Late April in Singapore is roughly thirty-two degrees and humid. Batteries, adhesives, optics, touchscreens and cooling all behave differently here. No American or European event can give you this data, and every Asian customer will eventually ask for it.
The question that stalls every Asian distributor conversation is "who else out here uses this?". After April you have an answer with a government-backed championship attached to it.
Not staged, not paid, not your own team. Four days of usable content shot with real players, yours to run for the rest of the year. The 2026 automotive partners did exactly this.
Players arrive from more than thirty countries. You will find out which parts of your interface, your onboarding and your assumptions do not survive contact with a non-American user.
Regional buying power, expectations and comparison points are not American ones. Four days of direct conversation is a faster pricing study than any survey you could commission.
The championship is four days. The network runs all year. EPIC did not wait for the world to arrive in Singapore — partner clubs and qualifying tournaments feed players toward Kallang from twenty-three territories, and a Select Partner is introduced to that network as the technology EPIC chose. For a company with no regional footprint, that introduction is worth more than the booth.
If your product needs venues, distribution or a first regional reference customer more than it needs a booth, say so on the form. That is a different and often better conversation.
Equipment, software, hardware or service for the full four days, delivered to Kallang and operated on the floor, with at least one of your own people on the station. Freight, install and insurance are yours.
The minimum cash commitment for a Select Partner position, payable on selection — not on application. It funds the build, the power and network infrastructure, the credential system and the promotion that puts players in front of you. Set it against what a booth, a distributor search or a regional hire would cost you for the same market.
The two go together. A Select Partner position is the cash and the product and the staffing. We do not take product in place of the fee — the technology is what makes the station work, and the fee is what makes the Zone exist. If the product is right but this is not the year you can commit at that level, say so on the form and we will keep you on the list for the next edition.
US$10,000 is a floor, not a price. Positions above Select Partner — larger footprints, presenting rights and full category exclusivity — exist for a small number of stations and are set in conversation. Say so on the form and we will open that one instead.
All EPIC contracting and banking is in Singapore dollars. US dollar figures on this page are indicative and convert at the prevailing rate on the date of agreement.
We already have your name and where to reach you. What is left is what you would bring and where you would sit. There is no fee to express interest and no obligation attached to it — we read everything, we reply to everyone, and we start conversations with the shortlist in October.